Ecommerce is no longer just for small businesses. Major brands across industries now leverage online stores as crucial direct-to-consumer (D2C) sales channels that also improve customer experience. But typical enterprise technology can’t keep pace with modern shopper expectations for seamless, innovative shopping journeys. Legacy systems often lack the flexibility, scalability and support for continual optimization needed for today’s dynamic digital commerce.
As a result, established brands seek out purpose-built ecommerce platforms enabling more control, lower costs and greater revenue growth. BigCommerce uniquely meets enterprise needs with robust capabilities comparable to marketplaces, minus the excessive fees and data dependency. The partner ecosystem further expands possibilities from design to fulfillment. Read on to understand the key reasons even the largest companies now choose BigCommerce to fuel their D2C success.
Frustrations with Existing Platforms
Before deciding to migrate online stores to BigCommerce, most enterprises rely on either ageing proprietary systems or first-generation SaaS packages. But those legacy setups incur major limitations including:
- Inflexible site design/functionality
- Difficult omnichannel integration
- Lack of progressive web apps (PWAs)
- Minimal built-in marketing features
- Poor scalability and uptime guarantees
- Counterintuitive content management
- Excessive development costs for changes
- Absence of desired partner ecosystem
Such frustrations multiply with enterprises managing multiple regional sites, brands or high order volumes. Outdated platforms directly prevent delivering the type of shopping experiences that win customer loyalty and impede adapting as needs shift.
Handling Rapid Sales Growth
Scaling up ecommerce sales puts tremendous strain on most legacy systems. BigCommerce provides critical enterprise-level capacity, security and support no matter the traffic, order or catalog size involved.
Highly Customizable
While turnkey SaaS works initially, larger merchant requirements get more complex. BigCommerce allows high levels of visual, content and functionality customization without added apps. Six available storefront SDKs also enable niche experiences.
Enterprise Hosting & Uptime
Meeting ultra peak demand requires proven hosting infrastructure. BigCommerce sites stay fast with 99.99% guaranteed uptime, auto-scaling server capacity and multi-datacenter failover protection.
Powerful B2B Features
From bulk pricing to reseller portals, BigCommerce handles extensive B2B needs out-of-the-box. Companies save developer dollars previously required integrating disparate systems.
Top-Tier Security
Protecting customer data is paramount. BigCommerce leverages best-in-class measures like high grade SSL, anonymized PCI compliance and verified security scanning.
Omnichannel Suites
Uniting online and offline sales data influences better decisions. BigCommerce interlinks POS, inventory, order/customer management, fulfillment and more.
Why Marketplaces No Longer Suffice
Many larger sellers first embraced Amazon, eBay or other marketplaces for their built-in traffic, streamlined payments and simplified shipping. But despite initial wins, marketplace limitations around control, fees and data ownership drove brands to establish owned sites.
Loss of Control & Brand Identity
Submitting to third-party design guidelines and seller rules diminishes brand recognition. Shoppers who don’t realize they’re buying from the actual brand lose loyalty.
Excessive Fees Slash Margins
High commission fees up to 45% drastically shrink profit margins, especially on low priced items. Complex fee structures make actual take-rates unpredictable.
Limited Customer Insights
Marketplaces restrict access to customer data, preventing understanding buyer behaviors and service needs essential for retention. Poor visibility also hinders forecasting demand.
Data & IP Vulnerabilities
Brands investing in product design/innovation rightfully fear idea theft. Rival sellers with marketplace data access have launched remarkably similar items.
With owned D2C sites, brands regain control over all aspects from creative presentation to supply chain. BigCommerce provides infinitely more flexibility to stand out while remaining affordable at enterprise scale.
The BigCommerce Advantage for Enterprises
Functionality mixing robust commerce capabilities with intuitive CMS empowers enterprise brands to execute global online strategies their way.
Headless Commerce Options
Decouple front and back-end tech stacks for ultimate customization flexibility. Build interactive shoppable experiences using trendy JavaScript frameworks. Effortlessly manage via BigCommerce APIs.
Built-in PWA Support
Enable smart mobile experiences like push notifications and offline browsing that earn 5X higher engagement. BigCommerce instantly creates progressive web apps without added apps.
Dynamic Promotions
Sophisticated targeting and automation rules optimize campaigns like free gifts, discounts, product bundles and complex loyalty programs.
Global Expansion Features
Sell in 100+ currencies and languages out-of-the-box, accepting local payments. Consistent branding worldwide conveys market dominance while regional sites showcase cultural adaptation.
Cross-Channel Visibility
Link ecommerce with offline sales via POS integration for “endless aisle” browsing, accurate inventory and order management across locations.
Lower TCO Than Most Legacy Systems
Choosing BigCommerce eliminates the sunk cost in legacy platforms dragging enterprises down. All plans include essential built-ins like PCI compliance, hosting and unlimited product catalogues that a la carte platforms charge big upcharges for.
Why Anchor Group for Expert Implementation?
Getting BigCommerce rolled out for an enterprise setup comes with its own complexities from customized design to seamless data migration. Attempting extensive implementations in-house gets expensive and risky. The BigCommerce partner ecosystem provides access to specialized guidance for project success.
Anchor Group emerges as a premier Gold Solution Partner Agency with proven large B2B/B2C retailer experience. Our strategic approach makes launching on BigCommerce smooth by handling the heavy lifting around build, design and migration. Ongoing support ensures continual revenue impact even as business needs scale up.
End-to-End Management
We oversee BigCommerce projects from kickoff to launch and beyond – no hand-offs between disjointed vendors. Our team owns design mockups, development, data migration, testing and maintenance.
Deep Platform Expertise
With 250+ successful BigCommerce implementations, Anchor Group knows the intricacies that set BigCommerce apart. We stay on top of new product capabilities through Gold Partner status and training.
B2B Commerce Specialists
Extensive experience with leading B2B brands provides specific insights around bulk pricing needs, role-based portals and sales rep tools to maximize this lucrative segment.
Multi-Site Administration
Managing extensive global presences with variations across brands and regions multiplies complexity. We’re well-versed in orchestrating sophisticated multi-site hierarchies.
Proven Enterprise Scalability
We’ve executed launches handling over $1 billion in annual sales. Our architecture, hosting and performance recommendations meet benchmarks even under extreme traffic volumes.
Dedicated Support & Updates
Clients gain an extension of their team through our tailored monthly management plans including enhancements, troubleshooting, migrations and other support needs.
The Bottom Line
Top reasons enterprises elect BigCommerce include frustration with existing platforms lacking robust capabilities and control, explosive D2C sales growth outpacing site capacity and downsides of relying solely on marketplaces. The flexibility to create differentiated shopping experiences while tapping enterprise-grade security, hosting and omnichannel support catapults brands into the future of digital commerce.
Getting there doesn’t need to be daunting. Lean on Anchor Group’s expertise transforming legacy systems into customized BigCommerce stores primed for innovation and results. Let us guide your brand in unlocking greater online growth potential.
